Brand guidelines, then campaign. You can relax.

Your brand, built in four drafts. No calls.

Sunroom builds brand guidelines for any kind of brand, then the campaign that puts them to work. Every draft comes with a voice-over. You send notes. We send the next one. Nobody schedules a sync.

Start your brand See the work
Umber Campaign 01 feed slide: One thought, with the coat-pocket and shimmer-eye diptych, a lips portrait with a One good coat label, and a Buy one. Keep it. post
Campaign 4-2027
Voice-over
Keep More Less Kill Send notes
Wellness / Beauty / Fashion / Food /Hospitality / Tech / Anything you are building
Why there are no calls

Nobody likes giving a designer feedback.

Telling a person to their face what is wrong with their work is hard. So in a live review most people say “it’s fine,” nod, and rewrite the brief at midnight. The designer never hears what you meant.

Here, you do not have to say it to anyone. You record or type your notes on your own time. AI sorts them into a clear brief, a live designer checks every draft before you see it, and Summer reads it back to you as a voice-over. The people stay in the loop. The awkward part does not.

You can relax.
A sunroom with a butter-yellow curved sofa, an amber glass coffee table, a pink glass pendant and a wall of windows over the hills
The usual way

“It’s fine. Maybe warmer? Actually, never mind.”

A live call, six people, and notes that get lost by Thursday.

Here
  1. 1You record or type your notes, whenever you like.
  2. 2AI sorts them into a clear brief.
  3. 3A live designer checks every draft.
  4. 4Summer reads it back to you as a voice-over.
How it works

Four drafts. One voice-over each. Zero meetings.

01
Answer the questions

A short form replaces the discovery call. Who you sit next to, how it should feel, colors that work and don't. Then you confirm a one-page read of your taste.

02
Get Draft 1

A full deck with a voice-over that explains every choice, so you never wonder why something looks the way it does.

03
Send notes on any slide

Tag each note Keep, More, Less or Kill. Draft 2 and Draft 3 come back with a new voice-over covering what changed and why.

04
Approve the Final

You get the deck and the files. Then the same four drafts build your campaign from your approved guidelines.

The work

Guidelines, then campaign. Shown like products.

Beausoleil Aesthetics. Glamorous, but never loud.

Concept 01 · Med spa · Brand guidelines, Draft 1
BEAUSOLEIL AESTHETICS · BRAND GUIDELINES · DRAFT 1
BEAUSOLEIL
AESTHETICS
A CONCEPT BRAND MADE WITH SUNROOM, BY SUN STUDIO
BEAUSOLEIL
AESTHETICS
SIGN · FOR THE DOOR
Aa Aa
GLOOCK · MICHROMA · JOST
Linen Bone, Sign Black, Hotel Plaster, Slat Walnut, Larvotto Shallows, Corniche Lipstick.
Enamel street signs in Monaco pointing to Monte-Carlo and Beausoleil Quiet clinic shelves with amber apothecary bottles Close profile of a woman during a facial, in warm low light Swimmers in pale green Mediterranean water seen from above Oak slat wall
Riviera light on quiet rooms and close, unretouched skin. Photos: Unsplash. Oak slats: iStock, licensed.

A woman of a certain age.

THE MUSE · MOOD BOARD
A woman in a striped swimsuit lying under beach umbrellas, back to the camera
UNDER THE STRIPEBack to the camera, face in the shade. She does not need you to look.
A woman laughing in a pale headscarf and big round sunglasses
THE HEADSCARFBig round frames, a pale scarf, a real laugh. Glamour with a sense of humor.
A woman in a white swimsuit and white sunglasses seated on a towel on the sand
THE TOWEL ON THE SANDWhite suit, white frames, a bottle of oil. Polished, and still on holiday.
A woman in a camel coat, pearls and a red headscarf, smiling on a boat
ONE RED THINGCamel coat, pearls, a red scarf. Rested, not changed.

Quiet on the feed, too.

SOCIAL MEDIA
beausoleilaesthetics
Aesthetic medicine, with good manners. Consultations first. Treatment only if you want it. San Francisco · By appointment
Menu
Aftercare
Team
Notes
Ask us anything.
Questions we are asked most.
FEED · 1:1 One idea, one stripe, one sentence.
BEAUSOLEILAESTHETICS
Aftercare, in plain words.What to expect in the first 48 hours.
READ MORE
STORY · 9:16

The Riviera into the 1960s, from Beausoleil to Monte-Carlo. The logo came from an enamel street sign, the palette from the shelf, the oak wall and the sea. Consultation first, and plain about everything.

Nightstand. Bright, but never candy.

Concept 02 · Vitamins · Brand guidelines, Draft 1
NIGHTSTAND · BRAND GUIDELINES · DRAFT 1
nightstand
The small habit that stays.
A CONCEPT BRAND MADE WITH SUNROOM, BY SUN STUDIO
nightstand
AM / PM CAPSULE
Aa Aa
RUBIK · GEIST MONO
Linen, Wood Panel, Morning Window, Lampshade, Rotary Red.
A motel nightstand with an alarm clock, phone and chargers A red rotary phone and a glowing lamp on a nightstand at night A hotel lamp with a yellow shade beside a pillow Rain boots fading from tomato to butter to sky A rumpled white bed facing a tall window onto brick rooftops
Shot like a motel room you liked. Photos: Unsplash.

The bottle is the reminder.

PACKAGING
nightstand MORNING D3 + B12
nightstand EVENING Magnesium
7 a.m.
10 p.m.
TWO TIMES A DAY. THAT’S THE WHOLE TRICK.
FEED · 1:1
The morning and evening bottles on a walnut block beside a bed, under a wood-paneled wall
IN THE ROOM · LEAVE IT OUT

A 1970s roadside motel, colored by the Olivetti Valentine. Sky for the morning, tomato for the night, the same butter cap on both. Bottles good-looking enough to leave out, and copy that never promises more than a vitamin can do.

Umber. Clean beauty, in the color of the ground.

Concept 03 · Earth-pigment makeup · Brand guidelines, Draft 1
UMBER · BRAND GUIDELINES · DRAFT 1
PIGMENT BROWN PBr 7
UMBER
The original makeup.
A CONCEPT BRAND MADE WITH SUNROOM, BY SUN STUDIO
PIGMENT BROWN PBr 7
PIGMENT LABEL · UMBER’S COLOUR INDEX NAME
Aa Aa
OLD STANDARD · DM MONO
Gallery White, Umber Dusk, Ghost Ranch Earth, Primed Canvas, Roussillon Rose, Quai Voltaire Brick.
Layers of crushed earth pigment, from olive and umber to grey and ochre brown Cracked dry earth in raking afternoon light A closed eye with a bronze shimmer on the lid and real skin texture Crushed swatches of rose, gold and bronze pigment on a pale ground Broken pink clay pressed powder and loose pigment
Afternoon light, real skin, pigment on the hands. Photos: Unsplash.

The tin is the thing she keeps.

PACKAGING
Brushed steel tins with umber brown lids and the wide-set wordmark, beside a canvas refill box
TIN AND REFILL BOX
Aluminum paint tubes with PBr 7 labels and a painted burnt umber swatch
PIGMENT TUBE · 15 ML
A steel palette of four earth pigments with a canvas refill sleeve
PALETTE AND REFILL PAN
PIGMENT BROWN PBr 7 Ground fine enough to wear.
FEED · 1:1

A 19th-century colourman’s shop, by way of Georgia O’Keeffe. Earth pigments for the face, numbered like paint and kept in refillable tins. Merit’s restraint, set in raw umber instead of paper, with one clay pink for softness.

Umber. One good coat.

Concept 03 · Campaign 01, Draft 1
CAMPAIGN 01 · DRAFT 1
PIGMENT BROWN PBr 7
One good coat.
STAY GROUNDED. BUY ONE. KEEP IT.
NO. 07 · RAW UMBER
One good coat.
FEED · ONE PHOTO, ONE LABEL, ONE SENTENCE

Four ways in. Two chosen.

THE MOOD BOARDS
Two people's lips close up, a deep brown shadeBurnt and tan balm smeared on white
A · HOLD FOR LAUNCH
Brown, but make it the point.
Crushed plum and gold pigment on a pale groundA freckled eye with brown shadow on the lid
B · CHOSEN
Stay grounded.
A hand slipping an Umber tin into a camel coat pocketA closed eye with bronze shimmer on the lid
C · CHOSEN
One good coat.
A pigment-stained hand holding an Umber PBr 7 paint tube on blackLayers of crushed earth pigment
D · HOLD FOR EDITORIAL
The texture, a bit of a mess.
UMBER
One good coat.
STORY · 9:16
Buy one. Keep it.
REFILL THE TIN
FEED · THE SIGN-OFF, NOW AND THEN
REEL · 8 SECONDS

One cut, raking light. A thumb drags the pigment across the back of a hand, then the same stripe across a cheekbone. Hold on the label card. No music, just room tone and the scrape of the tin lid.

THE CAPTION

Raw Umber, PBr 7. Dug, ground, pressed. Worn on a Tuesday.

Dirt, then skin. Coats, then the tin. Every shade is shown beside the ground it came from, and the tin is sold like a good coat: buy one, keep it, refill it. Four mood boards, two chosen, then feed, story, reel, email, print and a one-page style guide.

Menoglow. A seal, not a spell.

Client · Skincare · Mexico City · Brand guidelines, Draft 1
Menoglow cover: the wordmark on near-black Menoglow mood board: window light through curtains, real skin, serum bubbles
Menoglow color: Coyoacán Morning, Luna Nueva, Tezontle, Cantera Rosa, Jacaranda Late, Veladora Menoglow social: Instagram profile, the Alba serum post and a Rocío story

An existing brand, refined rather than replaced. We kept the name and the mark and changed how they are used, with a palette named for Mexico City at different hours.

These are concept brands made to show the process. Client work appears here with permission.

The voice-over · narrated by Summer

It explains the work, so nobody has to.

11 · COLORDRAFT 2
Named for the street, the shelf and the sea.
Linen Bone
Sign Black
Hotel Plaster
Slat Walnut
Larvotto Shallows
Corniche Lipstick
BEAUSOLEIL AESTHETICS · BRAND GUIDELINES · DRAFT 2 · CONCEPT BRAND
Sample · Draft 2 · opening

You asked for less teal. Larvotto Shallows is now a pale tint on small panels only. Linen Bone and Sign Black carry the page, and Corniche Lipstick stays on the numerals. It is quieter now, and it still tells you where to look.

Note applied: slide 11, Color Change log: 3 changes Summer, studio assistant (AI) at Sun Studio
Pricing

Two phases. Paid one at a time.

Phase 1
Brand guidelines
$399

Pillars, values, voice, audience, logo rules, photo direction, color and type. Four drafts, each with a voice-over.

Intake D1 D2 D3 Final
Start Phase 1
Phase 2 · opens after Phase 1 is approved
Campaign
$499

Three or four concepts, then the one you choose built out for each platform, with a campaign style guide. Four drafts, each with a voice-over.

Intake D1 D2 D3 Final
Unlocks with your approved guidelines

Extra rounds are $150 each. Rush, with Draft 1 in 48 hours, is $250. Extra platforms, a hand-drawn final logo and a recorded human voice-over are available as add-ons.

No intro call.
No kickoff deck.
No quick sync.

Start with the questions. Your first draft follows.

Pay for Phase 1, answer the intake at your own pace, confirm the taste read, and Draft 1 arrives in 3 to 5 business days.

Start your brand