Sunroom Brand Guidelines
Phase 1 · Brand guidelines

The brand deck that sounds like you.

A full guidelines deck for your brand, built from a short form instead of a discovery call. Every draft comes with a voice-over from Summer that explains each choice, and a live designer checks it before you see it.

Start for $399See the decks
Inside the deck · 14 slides
  • 01Cover
  • 02Contents
  • 03The reasoning
  • 04Brand
  • 05Voice
  • 06Audience
  • 07Logo
  • 08Logo rules
  • 09Mood board
  • 10Muse
  • 11Photography and art direction
  • 12Color
  • 13Typography
  • 14Close
Wellness / Beauty / Fashion / Food / Hospitality / Tech / Anything you are building
How it works

Four drafts. One voice-over each. Zero meetings.

01

Answer the questions

A short form replaces the discovery call: who you sit next to, how it should feel, colors that work and don’t. You confirm a one-page read of your taste.

02

Get Draft 1

A full deck with a voice-over that explains every choice, so you never wonder why something looks the way it does.

03

Send notes on any slide

Tag each note Keep, More, Less or Kill. Record it or type it. Draft 2 and 3 come back with a voice-over on what changed and why.

04

Approve the Final

You get the deck and the files. Draft 1 arrives in 3 to 5 business days.

What the deck decides

The decisions people usually argue about, written down.

Voice

Do and don’t lines for headlines, product copy and captions, with the reason for each.

Logo

The mark, clear space, minimum size, color, and the things never to do to it.

Color and type

A named palette with ratios, and a type system with a reason for each face.

Photography

Light, skin, props and color, plus a mood board and a muse to point at.

The decks

Four brands, four very different rooms.

Same fourteen slides, same process, nothing alike. Here are the cover, the logo, the mood board, the color and the social slides from each one.

Beausoleil Aesthetics. Glamorous, but never loud.

Concept · Med spa · Draft 1
Beausoleil cover: the wordmark on linen beside a black and white awning stripe
Beausoleil logo slide: the wordmark, reversed, on walnut and as a street-sign plate
Beausoleil mood board: awning stripes, the sea, oak slats and Monte-Carlo street signs
Beausoleil color slide: Linen Bone, Sign Black, Hotel Plaster, Slat Walnut, Larvotto Shallows and Corniche Lipstick
Beausoleil social slide: Instagram profile, a striped feed post and an aftercare story

The Riviera into the 1960s. The logo came from an enamel street sign, the palette from the shelf, the oak wall and the sea.

Nightstand. Bright, but never candy.

Concept · Vitamins · Draft 1
Nightstand cover: a capsule fading from sky to butter to tomato above the lowercase wordmark
Nightstand logo slide: the wordmark and the AM/PM capsule
Nightstand mood board: lamplight, wood paneling, a red typewriter and striped linen
Nightstand color slide: Linen, Wood Panel, Morning Window, Lampshade and Rotary Red
Nightstand social slide: the bottles by the bed, a 7 a.m. and 10 p.m. post and a day-gradient reminder post

A 1970s roadside motel, colored by the Olivetti Valentine. Sky for the morning, tomato for the night.

Umber. Clean beauty, in the color of the ground.

Concept · Earth-pigment makeup · Draft 1
Umber cover: the wide-set serif wordmark on umber brown with the PBr 7 label
Umber logo slide: the wordmark and the PBr 7 pigment label
Umber mood board: crushed pigment, earth, a shimmer eye, an oil painting and pink clay
Umber color slide: Gallery White, Umber Dusk, Ghost Ranch Earth, Primed Canvas, Roussillon Rose and Quai Voltaire Brick
Umber social slide: Instagram profile, the PBr 7 hand post and a palette tin story

A 19th-century colourman’s shop, by way of Georgia O’Keeffe. Earth pigments for the face, numbered like paint and kept in refillable tins.

Menoglow. A seal, not a spell.

Client · Skincare · Mexico City · Draft 1
Menoglow cover: the wordmark on near-black with the tagline Alquimia sagrada femenina and the hand-and-crescent seal
Menoglow logo slide: the wordmark and the gold hand, crescent and stars isotipo
Menoglow mood board: window light through curtains, real skin, serum bubbles and a perfume bottle
Menoglow color slide: Coyoacán Morning, Luna Nueva, Tezontle, Cantera Rosa, Jacaranda Late and Veladora
Menoglow social slide: Instagram profile, the Alba serum post and a Rocío story

An existing brand, refined rather than replaced. We kept the name and the mark and changed how they are used, with a palette named for Mexico City at different hours.

Pricing
$399

One brand, up to three drafts and the final, each with a voice-over. Paid once, before Draft 1.

Start your brand

Add-ons

Questions

Before you start.

Do I need to know my brand already?

No. The form asks about who you sit next to, what you like and what you don’t. The deck turns your answers into decisions.

Who actually makes the deck?

A live designer checks every draft before you see it. Your notes, the intake and the voice-overs run through recordings, notes and AI, so nobody has to sit in a meeting.

Do I supply the photos?

Either way works. You can bring licensed photography, or we can lay the samples out with free image placeholders so you can use those, or eventually drop your own in.

How long does Draft 1 take?

3 to 5 business days. Rush is 48 hours.

Can I add the campaign later?

Yes. The campaign is built from your approved guidelines, and you pay for it separately.

You can relax.

Draft 1 arrives in 3 to 5 business days.

Start your brand, $399