Sunroom Campaigns
Phase 2 · Campaign

A campaign built from your guidelines.

Four mood boards, one chosen concept, a campaign line, samples for the platforms you use, and a short style guide. Same drafts, same voice-overs, no calls.

UMBER · CAMPAIGN 01 · DRAFT 1
PIGMENT BROWNPBr 7
One good coat.
STAY GROUNDED. BUY ONE. KEEP IT.
Feed / Story / Email / Print / Packaging inserts / Anything it needs to live on
How it works

Choose a direction. Then watch it get specific.

01

Four mood boards

Three or four concepts, each with its own images, palette and one-line idea. You pick one, or mix two.

02

The concept and the line

A campaign line, a caption system and a sign-off, with do and don’t examples in your voice.

03

Platform samples

Feed posts, stories, email and print with placeholder images or yours, laid out on the real formats.

04

A campaign style guide

A short list of rules so the next fifty posts look like the first five.

Example · Concept 03, Umber · Campaign 01

One good coat. Stay grounded.

Two boards won and became one campaign. Every shade is shown beside the ground it came from, dirt first, then skin. The tin is sold like a good coat: buy one, keep it, refill it.

01 · Four mood boards, two chosen
Two people's lips close up, a deep brown shadeBurnt and tan balm smeared on white
A · HOLD FOR LAUNCH
Brown, but make it the point.
Crushed plum and gold pigment on a pale groundA freckled eye with brown shadow on the lid
B · CHOSEN
Stay grounded.
A hand slipping an Umber tin into a camel coat pocketA closed eye with bronze shimmer on the lid
C · CHOSEN
One good coat.
A pigment-stained hand holding an Umber PBr 7 paint tube on blackLayers of crushed earth pigment
D · HOLD FOR EDITORIAL
The texture, a bit of a mess.
02 · The line and the copy
CAMPAIGN LINE
Stay grounded.
Rooted in nature. Nature is a mood. Ground is a material.
CAPTION
Raw Umber, PBr 7. Dug, ground, pressed. Worn on a Tuesday.
Earthy tones for an effortless glow. A label states facts, then stops.
SIGN-OFF AND BUTTON
Buy one. Keep it. Refill the tin.
Add to bag! Specific, calm, no exclamation mark.
03 · Platform samples
PIGMENT BROWN
PBr 7
One good coat.
FEED · DIPTYCH · SAME LIGHT, SAME SHADE
UMBER
One good coat.
STORY · 9:16
Buy one. Keep it.
REFILL THE TIN
FEED · THE SIGN-OFF, NOW AND THEN
UMBER
RAW UMBER · PBR 7
Dug. Ground. Pressed.
Worn on a Tuesday.
KEEP THE TIN. REFILL IT.
INSERT · PACKED WITH EVERY TIN
REEL · 8 SECONDS

One cut, raking light. A thumb drags the pigment across the back of a hand, then the same stripe across a cheekbone. Hold on the label card. No music, just room tone and the scrape of the tin lid.

EMAIL · SUBJECT

“Stay grounded.”

Raw Umber, PBr 7. Dug, ground, pressed. It comes in a tin you refill, so you only buy it once.

04 · The campaign style guide, short
  • One image, one label. Shade name, PBr number, one line.
  • Dirt, then skin. Raw pigment before the face, in the same light.
  • Afternoon light. Low and raking, hard shadows, real skin.
  • Plain captions. Name, number, three verbs. Under twelve words.
  • One accent. Rose or brick per piece, never both.
  • Never. Glow, dewy, clean-girl, pampas, a smile held for the camera.

Umber is a concept brand made to show the process. Photos are placeholders from Unsplash and concept mockups, to be licensed or reshot before use.

Pricing
$499

One campaign, up to three drafts and the final, each with a voice-over. Built from your approved brand guidelines.

Add-ons

Questions

Before you start.

Do I need your brand guidelines first?

The campaign is built from approved guidelines. If you have them from Sunroom, we use those. If you don’t, start with the brand guidelines.

Do I supply the photos?

Either way works. You can bring licensed photography, or we can lay the samples out with free image placeholders so you can use those, or eventually drop your own in.

Who checks the drafts?

A live designer checks every draft before you see it. Notes and voice-overs run through recordings and AI, so there are no calls.

How long does Draft 1 take?

3 to 5 business days. Rush is 48 hours.

You can relax.

Draft 1 arrives in 3 to 5 business days.

Start your campaign, $499